F:ej is... ?

F:ej - Facttraction: entertainment japan.

A word that doesn't exist in any dictionary and lack of capitalization where it should be. Those might lead to at least a raised eyebrow before any question as to what exactly F:ej might be about.

The 2nd of those can be more easily explained, a choice made simply for aesthetic reasons: the capital J in the font used for the logo - Zekton Italics, in case anyone wants to know; the F is Park Avenue, the : and e Squire (the first logo suggestions were much more conservative; that one was a result of our designer's sometimes weird font playing around addiction, then we kept it, since our webmaster liked it, "because it looks like some weird math formula") - didn't look anywhere near as interesting as the lower case one which led to creative freedom to win over correct spelling.

Creativity - and a thought that stuck among comments on one of our interviews - actually is responsible for Facttraction, too: as said before, it's not a word that can, at least as of now, be found in any dictionary; obviously not since it's one we made up. (IF it ever makes it into one, we shall insist on being given credit for posterity's curiosity's sake, to avoid speculations like, for example, whoever made up "infotainment.")

What it's made up of is "fact" and "attraction," the reader comment mentioned above having stated that the attraction to our then site, BXtE.info, was our dedication to facts. Not only to report accurately, but also to dig out and present facts not often available to foreign fans. Quite a compliment, in our opinion, and something that could be called our goal for this site.

That the site came into existence at all - with BXtE.info retiring in the process - is actually the result of a developement that maybe surprised ourselves most of all, one that opened up more possibilities than we might have dared to even dream of, originally, but on the other hand necessitated a change of approach. (One that actually could be used as an example under "All that's 'Japan...'" because it happened in a way that was so typically Japanese. Though going into that just now would be going a bit too far - and be boring, mostly likely, for anyone but ourselves.)

Where we are now, July 31st, 2010, is at the start of a new challenge, to see if we can create a website that lives up to that comment that inspired its name, to provide foreign fans with facts - and more - that they want to know about their favourite Japanese artists, reliably, in depth, and in cooperation with those artists themselves.

Certainly we'll try our best to make it come true.